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Trial #4: Tasty Pork

Pleased with the results of the chicken bibimbap in Trial #3, we decided to try our luck with pork. We also added some new ingredient twists and experimented with the gochujang recipe.

The new ingredients we used in this round were:

  • Edamame
  • Bitter melon
  • Yellow bean sprouts
  • Sunflower seeds
  • Ground pork

Adjustments we made from Trial #3:

  • Larger portions
  • Asian sesame oil instead of the untoasted organic sesame oil
  • Jujube instead of California dates in the gochujang

The edamame was boiled for one minute and marinated with sesame oil immediately. It brought a soft bite and its green color added brightness to the dish.

Bitter melon, which can be found in many Chinese dishes, was pickled with rice vinegar, salt, and sugar. Pickling reduced some of the bitterness while retaining the semi-sweet and sour flavor.

Yellow bean sprouts, an essential ingredient in traditional bibimbap, were blanched in a frying pan for 1 minute and drizzled with sesame oil right away. Heated bean sprouts absorbed the nutty flavor of sesame oil very well and provided a smooth bite to complement the grainy texture of the brown rice.

Pork is a very popular ingredient in Korean cuisine, but we hadn’t seen ground pork used with bibimbap. We took a quarter pound of ground pork and marinated it with chopped onion and garlic, sesame oil, honey, maple syrup, salt, black pepper, red pepper flakes, and grated ginger. The grated ginger infused spicy and sweet flavors to the meat and gave it a pleasant aroma.

For the rice, we decided to soak brown rice in water overnight. This led to a moist and sticky brown rice when we steamed it the next day, making it easier for us to mix with the other ingredients.

We used the same setup as last time in the assembly line style. After the ingredients were assembled in our plastic bowls, we sprinkled a combination of sunflower seeds, toasted sesame seeds, and walnuts to give the dish some nutty crunch. The sunflower seeds worked out very well and may be an excellent replacement for the more expensive pine nuts.

With beef, bison, chicken and pork now under our belts, we feel very good about the diversity of meats that can be used for tasty bibimbap. We’ll still continue to develop the product, but we’re eager to get back to drafting up our business plan.

Notes and plans for the next Trial:

  • Find a bigger serving container for larger portions and easier mixing.
  • Pickle the yellow bean sprouts and then add sesame oil.
  • Practice serving individual dishes faster.
  • Serve more people.

Trial #3: Freshly Assembled, with Chicken

For our latest bibimbap trial, we tried to simulate a fast-casual restaurant’s made-to-order assembly line.

Unlike the first two trials in which we tried some unconventional ingredients, we opted for more traditional ingredients this round:

  • carrots
  • cucumbers
  • zucchini
  • spinach
  • shiitake mushrooms
  • tofu
  • daikon
  • ground chicken
  • toasted sesame seeds
  • toasted walnuts
  • fried eggs
  • brown and white rice

Some improvements we made from Trial #2:

  • a creamier, less viscous gochujang using buckwheat flour mixed with water
  • cut up vegetables into very thin and shorter strips for easier mixing

Traditional bibimbap usually comes with some root vegetables, such as carrots, daikon, cucumbers, and zucchini. To enhance the flavor of our bibimbap, we pickled carrots, daikon, and cucumber on the previous night. We used rice vinegar, water, salt and sugar. We pickled two batches of vegetables: one was pickled raw and the other was blanched in the boiling water for 20 seconds (except cucumbers). Although the vegetables tasted great pickled, their sweet and sour flavors were mostly masked once we added the potent gochujang. For our next trial, we’ll look to use less rice vinegar in pickling the carrots and cucumbers.

Next, we blanched the spinach in small batches for 20 seconds. We made sure to take the spinach out of the pan before it lost its nutrients to the hot water. We drizzled sesame oil over the spinach and chopped it roughly (not too fine because we wanted to retain some of the spinach water).

For tofu, we simply steamed it and let it sit in the steamer until it was ready to cut and serve.

Ground chicken, in place of the usual ground beef, was challenging to prepare. Chicken naturally tastes bland. To add flavor, we marinated it with chopped garlic, onions, black pepper, sesame oil, maple syrup, and honey for two days. When sautéing the chicken, we turned the heat to low and let the chicken absorb the marinating sauces slowly. The slow cooking technique brought out more of the flavor.

For the rice, we chose to go with a mixture of brown and white rice. The white part of the rice came out nice and sticky but the brown rice came out a bit al dente. We realized we should have soaked the brown rice in water for a day before mixing it in with the white rice.

When it came time to assembling the bibimbap in a fresh, made-to-order process, we realized that having mini tongs at our disposable would have helped in measuring our toppings proportions. A spoon just doesn’t cut it. But after some practice, we were able to put together some beautiful-looking bibimbap dishes.

Some notes after we mixed everything and ate our fill:

  1. we must never again use non-Asian sesame oil
  2. putting a few pieces of walnuts worked out really well
  3. the gochujang could have been a bit sweeter

We’re getting close! Next up: ground pork!

Trial #2: Made for Delivery

For our second trial, we decided to see how well our home-prepared bibimbap would survive a 25-minute delivery.

We used the following ingredients:

  • barley
  • kale
  • shiitake mushrooms
  • ground bison
  • lentil sprouts
  • parsnip
  • spaghetti squash
  • carrots
  • toasted sesame seeds
  • toasted pine nuts
  • fried eggs

The ground bison was marinated for 48 hours in advance with sesame oil, red pepper flakes, salt, black pepper, and maple syrup.

Instead of spinach, we tried to see if kale could work as a replacement. We sautéed shredded kale for five minutes and then let it simmer in chicken broth for another seven minutes.

Also, in place of zucchini or yellow squash, we bought spaghetti squash. We drizzled extra virgin olive oil over the halved squash first, then poured 1 tablespoon of sesame oil in the middle of the squash, and seasoned each half with 1 pinch of sea salt. We oven-baked the squash in 375 degrees for forty minutes.

For lentil sprouts, we simply blanched them in boiling water for 20 seconds to rid them of their raw taste. We also slow-cooked shiitake mushrooms in six tablespoons of chicken broth on the stove.

Of all the ingredients, the fried egg demanded the most attention. The trick to having perfect fried eggs with runny yolk is to put the fire on low and let the egg sit on a thin layer of butter for five minutes. We succeeded with three very nice eggs.

In place of white rice this time, opted for barley, a healthier alternative. We soaked the barley in sesame oil for thirty minutes and cooked it on the stove with chicken broth, thyme, and bay leaves for thirty minutes.

For the all-important gochujang, we used a higher quality chili powder this time, which gave us spicier results. We followed the gochujang recipe from Trial #1 but added ¼ cup more of chili powder to the mix. We also let the mixture sit in the fridge for three days before putting it through the food processor.

We carefully assembled the completed ingredients in three round plastic containers. We stored the gochujang in a separate plastic container. We then stacked them on top of each other in a paper bag for transport. By the time we arrived at our destination, the containers had lost some heat, so we microwaved each for 30 seconds, which helped a great deal without altering any of the ingredients.

When we sat down to eat, we had a bit of trouble mixing because the gochujang had become too sticky. The taste of chicken broth was a bit overwhelming in some bites, especially in the kale and barley. The spaghetti squash also did not mix too well because they clumped together too easily. On the positive side, the variety of ingredients provided interesting flavors in each bite. The ratio of barley to toppings was spot on, and the bison turned out very successful in both taste and texture.

Overall, Trial #2 went very well, and it was especially encouraging to see the bibimbap hold up in transit. There is, of course, much room for improvement. Some things we hope to correct for the next trial:

  1. avoid using chicken broth as it overwhelmed the flavor of other ingredients
  2. avoid using ingredients that get too pulpy and bunch up too easily (i.e. spaghetti squash)
  3. cut carrots and parsnip into shorter, thinner pieces
  4. add some more water to make the gochujang less viscous (it was too sticky and hard to mix)
  5. barley was a bit too dry; more water next time
  6. add more sesame oil after preparing and assembling the ingredients

Next up: a round of more conventional bibimbap ingredients on a super-tight budget.

Big thanks to Reggie for handling this trial round entirely on his own.

Delivered: Pita Grill’s “East Meets West” Rice Bowls

A friend of ours suggested that we try Pita Grill’s rice bowls for research, so the other night, we used Seamless Web to order delivery. Pita Grill (there are a few of them in Manhattan) mainly sells healthy sandwiches and pitas, but on their menu there is a “East Meets West” section that includes the rice bowls.

We ordered the Chicken Rice Bowl and the Sesame Ginger Rice Bowl.

Here’s what they looked like and what was in each:

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Sesame Ginger Rice Bowl: Charcoal grilled chicken strips, red cabbage, watercress, Julienne carrots and scallions tossed wtih baked brown rice and sesame ginger vinaigrette.

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Chicken Rice Bowl
: Charcoal grilled chicken strips, chopped Arugula, oven roasted tomatoes, yellow raisins and green onions tossed with baked brown rice, feta cheese and our red wine vinaigrette.

While it’s tough (and probably unfair) to compare these two directly to a bibimbap, there were a few basic differences that made the rice bowl an ultimately unsatisfying dish:

  • the overall dish was very dry and there wasn’t enough vinaigrette to mix around (although we imagine that would make for a very greasy dish)
  • there was just too much rice and too much food (although it was good to have a good amount of chicken slices in there)
  • even with the dressing, both rice bowls were lacking in flavor - there was no exciting interaction of ingredients, just a feeling that you were eating a salad mixed with rice
  • $10 for the Chicken Rice Bowl and $10.50 for the Sesame Ginger Rice Bowl - pricey!

Trial #1: Fresh and Local

We’ve been soaking up Barbara Kingsolver’s Animal, Vegetable, Miracle: A Year of Food Life and taking to heart her message of eating foods produced locally (also: 10 reasons to eat locally). So for our first trial run at making our own bibimbap, we decided to take a trip to the Union Square Greenmarket Farmer’s Market on a wet Saturday morning to gather some fresh ingredients.

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We knew ahead of time that we wouldn’t find too much variety so early in the season, so we set our sights on finding three to four veggies. We decided on the following:

  • sunflower sprouts
  • Crunch Bean Mix (mung, lentil, and adzuki)
  • baby bok choy leaves
  • parsnip
  • black radish

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We tried our best to find meat at the market, but the only beef available was frozen, which would require a day to thaw. We went to Whole Foods and got ourselves a pound of pasture-fed ground beef.

The Gochujang

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One of the central elements of a good bibimbap is the red chili paste, the gochujang. While tasty gochujang is easy to pick up at a Korean grocery store, we thought it would be healthier and a fun challenge to create one from scratch. After much tinkering, we came up with a result that tasted close to store-bought gochujang but with ingredients familiar to us. Here’s what we used:

  • red chili pepper flakes (bought at a Korean grocery store)
  • garlic
  • onions
  • organic wheat flour
  • organic maple syrup
  • sea salt
  • organic pitted dates
  • rice flour
  • water

It’s best to have a very good food processor and a lot of patience. We adjusted the ingredient amounts several times before getting the potency of taste and heat that we felt was acceptable.

Tasty Meat

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As we remarked in previous posts about bibimbap at other restaurants, meat is one area that often seems overlooked. We gave our ground beef some extra attention and used the following ingredients for seasoning:

  • sea salt
  • ground pepper
  • sesame oil
  • chopped onions
  • chopped garlic
  • organic maple syrup

After mixing and marinating, we tossed everything in a pan in high heat. The result was a subtle yet sweet-and-savory meat component.

Testing 1, 2, 3…

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On our first endeavor, we took the following steps:

  • put down a layer of brown rice
  • added steamed baby bok choy leaves
  • added a handful of the Crunchy Bean Mix
  • added a handful of the sunflower sprouts
  • added shaved parsnip
  • added seasoned ground beef
  • added fried organic egg
  • drizzled a bit of sesame oil
  • added a pinch of roasted sesame seeds
  • added a few pinenuts
  • added a spoonful of gochujang

The resulting mix was a bit bland. The gochujang definitely needed more salt and the overall bowl was overwhelmed by the raw taste of the Crunchy Bean Mix and the sunflower sprouts. Also, we cooked the egg for a bit too long, so it wasn’t as yolky. But overall, each bite tasted fresh and held some promise.

For round two, we made the following adjustments:

  • added more salt and maple syrup to the gochujang
  • took out the sunflower sprouts
  • drizzled sesame oil directly on the rice
  • used a runnier egg

The use of sesame oil directly on the rice made a big difference. It was easier to mix (the yolk also helped) and tasted better. Taking out the sunflower sprouts lessened the raw taste, but the Crunchy Bean Mix still masked other flavors from time to time. The gochujang tasted better, but it still lacked the kick.

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For our final round of the day, we took a timeout and re-examined our ingredients. We felt that the Crunchy Bean Mix needed to be blanched so the raw taste would go away. Our worry was that the crunchy element would be greatly reduced as a result. We then realized that the parsnip, if cut into strips, could make up for the crunch, but not before some flavor was infused. Inspired by this David Chang video demonstration in which he pickles daikon and carrots, we gave it a try with the parsnip: rice wine vinegar, sugar, salt, and water. After a few hours, the result was magic - a crunchy, sweet-and-sour addition to our bibimbap. Here is how the full bowl rounded out:

  • brown rice drizzled with sesame oil
  • added blanched Crunchy Bean Mix and baby bok choy leaves
  • added seasoned ground beef
  • added pickled parsnip
  • added fried egg
  • added large spoonful of gochujang
  • sprinkled roasted sesame seeds and pinenuts

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This was by far our most successful bowl of the day. The pickled parsnip was a welcome flavor and the raw taste of the Crunchy Bean Mix was gone. The stronger gochujang finally brought us heat and sticky consistency (we added more rice flour). The egg in the photo looks a bit dirty because we cooked it on the same pan as the meat, but it tasted perfect. We were very pleased with our final result, and especially happy that we were able to incorporate some local, super-fresh in-season ingredients.

One area we’ll need to work on more as we continue is the rice. The brown rice we selected for this trial run came out too dry and flavorless. Hopefully we’ll get to test more rice in the coming weeks.

Feel free to try mixing yourself a bowl at home!

Bowl #5: Cafe Duke

To learn more about the art of bibimbap, we’ll be visiting various restaurants to try different interpretations of this classic Korean dish. We’ll post our thoughts and photos after each visit.

Restaurant: Cafe Duke
Location: 140 W 51st St, New York, NY 10020

What We Ordered: Bibimbap, $8.95

Toppings: beef (marinated), zucchini, carrots, cucumber, bean sprouts (seasoned), spinach (seasoned), burdock weed, lettuce leaf shreds, shittake mushrooms, fried egg, sesame seeds

Rice: white

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Our Thoughts: Cafe Duke on 51st Street is a large food court that serves everything from sushi to sandwiches to Korean fare. The bibimbap comes prepackaged in a large plastic bowl, so there is no wait time. The rice comes as a side in a Styrofoam container and you also get a little container of kimchi. We found the big plastic bowl to be optimal in mixing everything - the large surface area helped us avoid any overspill.

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The major difference in this bibimbap was the beef, which is basically bulgogi, slices of sweet marinated beef that is featured as its own meal in the bulgogi deop bap. Having a strong meat presence gave the bibimbap a quality we hadn’t seen in previous bowls. Also, having a fried egg was a welcome touch, although we wish the yolk was runnier. Overall, Cafe Duke’s bibimbap lacked a bit in freshness, especially since its bean sprouts and spinach were overly seasoned and very soggy. But the rice to toppings ratio was good, and for $8.95, the whole package was a good deal. If only they could figure out how to keep the dish warm for longer.

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Bowl #4: Gogung

To learn more about the art of bibimbap, we’ll be visiting various restaurants to try different interpretations of this classic Korean dish. We’ll post our thoughts and photos after each visit.

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On the window display - a fake, huge version

Restaurant: Gogung
Location: Myeongdong, Seoul

What We Ordered: Jeonju Bibimbap

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Toppings: squash, doraji, bean sprouts, burdock weed, lightly pickled cucumber, spicy seasoned radish strips, shittake mushrooms (very dry), spicy seasoned beef strips, one-half jujube, two pine nuts, one gingko, one walnut, one slice of acorn jelly, cooked egg squares, slightly cooked egg yolk, crispy sweet seaweed bits

Rice: white

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Our Thoughts: It was exciting to finally try the famous Jeonju Bibimbap (Jeonju is about a few hours’ drive south of Seoul). What could have just been garnish actually served as flavor enhancers with every bite. In one bite, the walnut added a nice nutty crunch and in another, the acorn jelly mixed up the bibimbap’s texture for a few bites. Finding the mellow sweet jujube in another bite was pleasant, and even the gingko, less bitter when cooked, made the bibimbap more interesting. Since the meat had been heavily drenched in a gochujang-like sauce, there was no need to add extra gochujang from the side. The level of spiciness was on point, and although the bowl wasn’t a hot stone pot, it was a warm metal that kept the rice nicely heated. Overall, a very fun meal, although it would’ve been nice to see something other than white rice.

Bowl #3: KoreanAir

To learn more about the art of bibimbap, we’ll be visiting various restaurants to try different interpretations of this classic Korean dish. We’ll post our thoughts and photos after each visit.

Restaurant (airline): KoreanAir
Location: direct flight from JFK to ICN

What We Ordered: Bibimbap

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Toppings: zucchini, spinach, shittake mushrooms, doraji, bean sprouts, ground beef

Rice: white (microwaved pre-packaged rice)

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Our Thoughts: This simple and portable rendition of the bibimbap, using the pre-packaged microwaved rice was a satisfying meal with some notable qualities. First, it was nice having the option of determining how much rice to use. We used only 3/4 of the rice, which resulted in a very nice toppings to rice ratio. Next, having a packet of sesame oil really enhanced the taste. It was a bit tough to mix everything since microwaved rice is a bit harder to break apart. We found the accompanying seaweed soup very useful as a mixing agent (a few spoonfuls). The little tube of gochujang was a nice and clean twist and just enough to result in a nicely mixed bowl.

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We loved that KoreanAir served the bibimbap in a porcelain bowl instead of a foil, plastic, or cardboard one, and it was nice having metal utensils as well. Overall, an excellent meal to have on a flight given the limitations. We would have liked to see carrots for some added color as well as some version of egg that could have kept well on the flight.

The Origins of Bibimbap

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From Click Korea’s Food Dictionary, which offers a few different possibilities for the dish’s origin:

Siuijeonseo, a cookbook compiled in the late 1800s, includes the first-ever reference to bibimbap. In these records, bibimbap is also referred to as bubuimbap and goldongban. As gol means ‘disorderly’ and dong means ‘mix,’goldong refers to thoroughly mixing different things together. Therefore, goldongban is a reference to rice combined with various side dishes or ingredients in a bowl.

A few of the theories or stories about the origin of bibimbap include the following. First, is the ‘palace food theory.’ A meal prepared for the king during the Joseon Dynasty was known as sura, while bibim was served as a light meal whenever the king’s relatives visited the palace.

Second, is the ‘meal for peasants during the farming season theory.’ Although peasants would have to eat several daily meals during the farming season, it was difficult to have regular meals in the rice fields. As such, for convenience, the peasants would use a single bowl, in which rice was combined with side dishes.

Third, is the ‘Donghak uprising theory.’ When the Donghak uprising (a revolutionary movement led by peasants to protest the rampant corruption of government officials and the encroachment of foreign powers) broke out in the Gobu area of the Jeolla provinces in 1894, the Donghak peasant rebels were forced to mix their rice together with side dishes because of their lack of bowls and plates.

Lastly, there is the ‘eumbok theory.’Eumbok refers to the tradition of eating the food offerings used during ancestral rites upon the conclusion of the ceremony. In doing so, people would place some of each food item into a bowl and then mix them together before eating.

We like the peasant-related ones the best, especially the idea of eating a hearty bowl of bibimbap after a hard day’s work out in the field.

A Fast Casual Restaurant?

We’re thinking about various concepts for Happy Bibimbap. Right now, the one that might make the most sense is the fast casual concept restaurant. Here’s what Wikipedia says:

A fast casual restaurant is a type of restaurant that is similar to a fast-food restaurant in that it does not offer full table service but promises a somewhat higher quality of food and atmosphere. It is a growing concept to fill the space between fast-food and casual dining. The typical cost per guest is in the $6–$10 range.

A very successful example of a fast casual restaurant is Chipotle, which has done a great job using high-quality ingredients in their burritos, tacos, and salads. Au Bon Pain and Panera Bread are also good examples.